Part of our brief from Dudley Industries was to make washroom dispensers cool! Their ‘Reflection’ range of dispensers are carefully crabed from stainless steel with a brushed metal finish so we started to think about their toilet dispensers in the same we think about Mercedes cars, concentrating on the sleek defined design with a feeling of exclusivity and class. You didn’t think you’d ever read such an analogy did you? Well, we like to think different otherly. For the rest of this product video we really wanted to show some of the human element behind these products – as a consumer it’s easy to underestimate the care, afention, processes and pride that goes into making these products.