Part of our brief from Dudley Industries was to make washroom dispensers cool! Their ‘Reflection’ range of dispensers are carefully crafted from stainless steel with a brushed metal finish so we started to think about their toilet dispensers in the same way we think about a Mercedes car, concentrating on the sleek defined design with a feeling of exclusivity and class. You didn’t think you’d ever read such an analogy did you? Well, we like to think different – who was it that said that? For the rest of this product video we really wanted to show some off the human element behind these products. As a consumer it’s easy to underestimate the care, attention to detail and pride that goes into making these products, so we made sure to include the people behind these products, from design to finish.